Welcome to the lesson on finding your niche. In this lesson, I'll discuss whether or not you need to choose a niche for your blog, and how to find your niche.
In the early stages of blogging, you may wonder if you have to choose a niche for your blog. My answer to that is it depends on your blogging goals.
If you want to blog as a hobby—meaning you're not focusing on growing your audience or earning money with your blog—choosing a niche isn't necessary.
If you have plans of growing your audience and making money with your blog, you should choose a niche for your blog.
Part 1: Why Choose a Niche?
When it comes to selecting a niche, bloggers have a fear that the more they niche down, the more people they're excluding and the less chance they have of growing their blog.
The truth is, the more targeted your niche, the better chance you have of increasing your readership and connecting with your ideal reader.
A. Looking at McDonald's
McDonald's isn't missing out because they only sell burgers and fries. They've set themselves up as the leaders in the fast-food (hamburger-focused) industry. When people want a burger fast, they go to McDonald's.
Do you think McDonald's would have been as successful as they are today if they offered burgers, pizza, and hot dogs? I don't think so. In an effort to appeal to everyone, they would have appealed to no one.
You want your blog to be like McDonald's. You want people to know that they can come to your blog whenever they're looking for information on a particular topic.
B. What I Did Wrong
When I started blogging, I wanted my blog to be the ultimate resource for all things blogging related. If a topic had anything to do with blogging, I wrote about it.
That was a big mistake.
I was selling WordPress themes; however, people were finding my blog through posts about the Blogger platform. Those people obviously weren't interested in WordPress themes, so my product was of no use to them. By trying to attract everyone, I was hurting my growth as well as my income.
Once I niched down and found my focus, I began attracting the right people, and my income increased.
C. Don't Be a One-Stop Shop
A lot of bloggers are making the same mistake I did. They want to be an ultimate resource for everything. Don't be a one-stop shop.
Imagine visiting a blog because you stumbled across a recipe you want to try. You then decide to browse the blog for more recipes, only to discover that the blog is filled with content about travel, fashion, and blogging advice. Chances are you would leave the blog because they don't have what you're looking for at the moment.
On the other hand, if that same blog was a food blog and filled with tasty recipes, there's a good chance that you would continue browsing. You may even bookmark the blog, and subscribe to the blogger's newsletter for more tasty recipes.
Do you see the benefit in choosing a niche for your blog? By choosing a niche, you're giving yourself the opportunity to find your ideal audience, and grow your blog.
Part 2: How To Choose Your Niche
When choosing your niche, I recommend combining your passion with a problem you can solve.
Let me explain.
Let's say your passion is crochet. The reason "Crochet" can work as a niche is because when someone loves to
crochet (as I do), they are always looking for new patterns to try
out. Typically, people who crochet have no problem paying for
Sewrella is an excellent example of how the Crochet niche can work.
Problem being solved: Providing patterns for people who love to crochet.
A. Choosing a Profitable Niche
If your goal is to make money with your blog, most niches can earn you money if you approach them the right way.
If you can find an audience of people that have a problem and they are willing to pay to have that problem solved, then you have yourself a niche that can make you money.
I found my niche by combining my passion—web design—with a problem that women bloggers were having—finding feminine WordPress themes.
So the question is, what is your passion and what is the problem you are going to help someone solve based on your passion?
Part 3: You Don't Have to Be An Expert
I have some good news for you. You don’t have to be an expert in
your niche in order to write about it. If
you know enough about a topic to educate others, that’s all it
Being an expert will happen over time. You would be surprised at how many people you can help with your
My recommendation to you is to share what you know, and learn along the way.
When I begin designing blogs, I was nowhere close to
being an expert. However, I didn't let that stop me from offering custom blog
design services. The thing is, I knew enough about coding to create a
blog design. What I didn't know, I learned along the way.
Part 4: Niche Ideas
If you’re looking for niche ideas, here are 32 suggestions to get you started:
Choosing a niche for your blog is important is you have plans of blogging professionally. Choosing a niche allows you to find your ideal reader and grow your blog exponentially.