Pocket vs AK - Call or fold?

Hello people!

There's a situation that i'm sure you "winners" will know the objective answer, but i just can't.

Sometimes i'm playing with 77 or 88 on the SB, cash game, the button opens and i 3bet to 10 or 11BB, and he shoves. In this situatiobn, consider the hypothetical situation where you KNOW FOR SURE that he has AK or AQ, is it good to call or should you fold? It's a flip, but in this context, what do you think?