Why Do People Hesitate to Sell Land and Property?

I had an interesting conversation with a friend who owns valuable land and property in his village. Despite facing financial issues, he continues to work in the city instead of selling some of his assets to settle his debts.

I'm curious to understand why people hesitate to sell their land or property when it could provide immediate financial relief. What factors do you think contribute to this mindset?

Note - The person is 30M who’s end goal is to settle in village.