Credit where credit is due, Lyca Productions have really upped their marketing game with Vidaamuyarchi.

From non existent to plain bad marketing by Lyca, they really turned a new leaf after Vidaamuyarchi got postponed. We're getting new quality posters daily, great distribution and choosing for an 8 week OTT is one of their best decisions imo. Along with that, Pathikichu Racing Version and AK Fan anthem, BTS, and more. I think they're doing a really good job.