Why was Mesmerizer so popular?

There is just so much going on in the song that the audio just turns into mush, i cant understand anything going on in the song, so why did it become so popular? I dont get the appeal. The story and lyrics are cool ig but i just cant bear the song, id rather listen to white noise.

Edit-Conclusion:

  1. The ChannelCastStation MV was why it became trendy.
  2. Me listening to this with a low bitrate made the busy song sound like mush.
  3. There are people who like high pitched and fast paced songs like this.
  4. Lore (the lyrics are dark and gritty)
  5. Baguette lady