Enough is enough

I keep seeing titles like "Abel has lost it", "this rollout sucks", "not great single choice".

And my answer is, you just don't get the CONCEPT yet because it's not completed. It will be confusing, because it's coming off slowly.

Don't compare completed rollouts with a rollout that's unveiling the elements.

Abel did say that this is a long chapter, and some of y'all patience is already at their limits, when most have already faced the drought before Dawn FM released.

Recall, After Hours rollout, for example, nobody had a damn clue what was going on at that point of time as well, and gradually all the dots were connected, and it was massively successful. Moreover the already steady rollout PEAKED after the album dropped.

This rollout is also slow, agreed. But look at we already have, the 4-5 teasers with stunning visuals and animations. The Sao Paulo livestream show, the tours, Apple Immersive experience and more songs which are yet to come.

As for music, the 3 singles dropped are literally exquisite dishes serving their own purposes. I bet the team is looking for good commercial BIG HITS, to make an impact and shatter records which we needed in Dawn FM.

Sao Paulo Mv is obviously a halloween special, intentionally created to be bizarre and of low seeming budget.

Don't let anybody's opinion let you hate the goodies Abel is giving off, because that's what most of the sub is doing. Just listen to the music and let things take their place.