Marketing in the coaching industry

I need to get this off my chest, and I would love ur opinion, especially if ur a business owner or marketer.

I am sooo tired of seeing this energetics narrative. People saying that what you need to be a successful business owner is energetics. What you need for your marketing to work is energetics.

It's such bullshit I just can't anymore.

They are teaching that you need zero knowledge in business, marketing, sales, etc and just need ✨energetics✨. But what does that actually mean?

I see that business owners are tired from the coaching coaches approach, that people feel sleezy being told to just do the scammy things the coach does, so they go in the completely opposite direction-thinking that this energetics approach is the best.

If I just align with my truest self, people will feel it and buy from me. If I just use my human design or my mars sign I will earn money.

Instead, they go down a rabbit hole of healing and fixing themselves, going into debt to have these perfect energetics.

The results? Feeling broken, being broke, deeply ashamed, self worth destroyed, and still no money or success in sight.

They think it's just me, my energetics must not be good enough.

It's insane. It's like these coaches went from destroying people financially, to now adding destroying them mentally, emotionally,etc.

Ofc there is value in working on urself and being a stronger and more peaceful person as a business owner. Ofc there is a lot of learning about urself as u grow ur business. But that "identity work" as they call it won't bring u success.

And then shitting on actual business and marketing knowledge.... People, this knowledge exists for a reason. Because you need to know a skill if ur gonna use it.

The other day, I saw some woman asking for business help, cause she is stuck with her marketing, I have her a step by step on what to do-crickets. 100s of coaches gave her the energetics bullshit talk, and she ate it up.... Wtf.

This just proves to me that people will gobble up whatever bullshit story, it's sad.