Thoughts on the "I worked hard on this"

So I've been around a few indie groups and whilst it's not common, it's not something I myself will tend to say.

"I worked hard on this"

I mostly see this when a person is showing off their game, looking to get support, followers, ect.

Personally myself this is something I tend to avoid using the words "I worked hard on this" or something similar.

Mostly because:

We've all worked hard

trust me when I say that I speak for everyone, that we know how hard game deving is.

And for me, just because you worked hard on it doesn't mean it's going to be any good nor should it deserve any extra special recognition and personally it puts me off a little about your project.

What are you thoughts on the matter?