This is to mainly seasoned media buyers. I am so sick and tired of all the gloom and doom that people are spouting "META IS DEAD" "TIKTOK IS DEAD" 'IG IS DEAD'... Christ on a bike, nothing is dead ffs.

It’s constant now—"Facebook is dying"... Yet, every time I pass someone resting at the gym, they’re on Facebook or Instagram. Sometimes even TikTok. I look at my relatives—same thing: Facebook and Instagram. Everyone’s on there, yet supposedly, it’s dying.

In what world..? We have tons of untrained people running ads, burning through $50+ a day on campaigns they don’t even understand. They can’t even explain why they launched them in the first place.

Then, there’s the wave of mediocre dropshipping gurus who’ve run two successful campaigns and suddenly blame Meta when their single-image “winning” creative stops performing after five months. Seriously?!?!

I’m so tired of the fear-mongering and doom marketing. Honestly, what the hell. Meta—Facebook and Instagram—have put food on the table for a lot of us, and they’ll continue to do so for quite a while. Nothing is dying. In fact, more and more people are flocking to these platforms, trying to build a following and appear more successful than their friends.

Facebook and Instagram are fine. They’re not dying. This fear-mongering is completely unnecessary. If your ads are failing, it’s a skill issue.

EDIT: typo i was mad when writing.